Behind the Toyota Model Names

If you have ever wondered where Toyota got their model names, your wait for knowledge is over. A lot of decision-making goes into naming and branding each Toyota model that is made by the company. Here are some facts on brand naming within the Toyota company.

How Do Cars Get Their Names

Each Toyota brand name comes from years of research and insight into creating a label for a car that will last throughout the life of the car brand. For example, the Toyota Camry, which has been one of Toyota’s best-selling vehicles for generations, got its name from the Japanese word for crown. You might not know this, but Japan has an Imperial Family. There has been an emperor of Japan for centuries. It makes sense that one of the best-selling cars in Toyota’s history gets its name from royalty.

Another well-selling car is the Toyota RAV4. Although a lot of people have speculated on how the RAV4 got its name, it is an acronym for some of the feats the car is able to perform. RAV stands for Recreational Active Vehicle, and the 4 is short for four-wheel drive. The RAV 4’s name is a demonstration of its capabilities.

What about the Toyota Corolla? The Corolla is Toyota’s best-selling vehicle ever. The name corolla comes from the part of a flower that is central to where all of the buds come from. This makes sense, given that the Corolla is the center of everything that Toyota does to make its car the best selling, dependable car that it is. Toyota takes a lot of pride in naming its cars, and each one shows customers how special their car really is.

When you’re ready for your next Toyota, you need to give us a call at 850-526-3511. You can also come by and see us at 2961 Pennsylvania Avenue, Marianna, Florida, 32448.

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